Selena Gomez opens first Rare Beauty cafe to promote makeup brand
In February 2020, Selena Gomez took to social media to announce her own makeup brand, Rare Beauty. Now almost exactly two years after, the company is launching its first in-person pop-up shops called “cafes.”
Selena Gomez’s makeup brand Rare Beauty first appeared on shelves in 2020, and it’s been a fan favorite ever since.
“Rare Beauty isn’t about how other people see you. It’s about how you see yourself,” the singer told Create & Cultivate.