New TikTok rules put big Twitch & YouTube streamers on notice
TikTok has updated its branded content guidelines, and it’s putting hundreds of Twitch & YouTube streamers on edge.
As someone grows as a content creator, they may find their way into various brand sponsorships to help them supplement their income. In return for payment or product, creators will record advertisement videos for the company, oftentimes posting snippets of the ad onto TikTok.
It was reported on December 9 by MLozada on Twitter that the short-form video app has updated its rules for branded content, causing many users to wonder how they’re going to promote their products.