Chinese streamer Viya cracks TIME's 100 Most Influential for 2021
Streamers have officially made it, as Chinese live-streamer, Huang ‘Viya’ Wei cracked TIME’s 100 Most Influential People of 2021 list — a testament to the industry’s rise, but mostly to her prowess as a businesswoman, entertainer, and philanthropist.
Viya isn’t your typical Twitch live streamer. And not just because she doesn’t stream on Twitch. The 36-year-old streams on Taobao and is known for ecommerce broadcasts, during which she’s sold everything from noodles to… a $6 million rocket.